Wild Arc Studio

Client

Amazon Prime

New York City Holiday Cheer Bus

2021

Production Agency

AGENC

Role

Lead Designer

The Experience

Amazon brought the holidays early to New York City with a rolling celebration of joy and generosity, launching its refreshed holiday campaign and brand identity through a citywide experiential activation. A fully wrapped double-decker bus, featuring Amazon's new festive branding, toured Manhattan with the Bronx County Choir aboard, performing at iconic locations and handing out gifts beneath a 12-foot branded wreath. The activation was filmed throughout the day, capturing authentic moments that became the centerpiece of Amazon's national holiday campaign. The tour concluded with visits to Amazon warehouses, where the team shared gifts and gratitude with employees and their families, bringing the company's spirit of giving full circle.

Production Agency

AGENC

Role

Lead Designer

The Experience

Amazon brought the holidays early to New York City with a rolling celebration of joy and generosity, launching its refreshed holiday campaign and brand identity through a citywide experiential activation. A fully wrapped double-decker bus, featuring Amazon's new festive branding, toured Manhattan with the Bronx County Choir aboard, performing at iconic locations and handing out gifts beneath a 12-foot branded wreath. The activation was filmed throughout the day, capturing authentic moments that became the centerpiece of Amazon's national holiday campaign. The tour concluded with visits to Amazon warehouses, where the team shared gifts and gratitude with employees and their families, bringing the company's spirit of giving full circle.