Production Agency

AGENC

Role

Lead 3D Designer

The Experience

Bloomberg Screentime debuted with a two-day, live-streamed media conference hosting over 1,500 guests, marking the launch of Bloomberg's newest initiative. Featuring an A-list lineup of speakers and cultural leaders, including Ari Emanuel, Bryan Lourd, Ted Sarandos, Kris Jenner, Issa Rae, Questlove, and more, The event translated a fresh brand identity across physical and digital platforms, seamlessly connecting digital storytelling with the on-site experience. The space was designed to tell the story of the brand and the media behind it, using large LED screens and custom motion graphics to convey digital narratives. Strategic color-blocking and environmental graphics defined distinct zones, creating immersive spaces with intuitive wayfinding. The footprint included two custom stages seating 500, a group meeting and media lounge, a food truck park, a BMW-sponsored lounge and vehicle display, mini-mart, outdoor stage, and extensive outdoor lounge areas, balancing functionality, flow, and visual impact.