Production Agency

MKG

Role

Lead 3D Designer

The Experience

To celebrate the streaming debut of A Minecraft Movie and promote Max's partnership with DoorDash, the brands teamed up to deliver an irresistibly creative culinary experience straight to media and influencers' doors. Recipients were surprised with a custom-engineered "Steve's Lava Chicken" box, inspired by the film's iconic destination. The Minecraft, inspired cube was curated to unfold into a two-tiered reveal: a top display featuring a collectible chicken hat and branded infographic, and a lower compartment housing a piping-hot meal of wings with themed dipping sauces. The box incorporated vented panels and coated paper to maintain food quality and presentation during delivery — merging form, function, and fandom in one unforgettable unboxing moment.