Production Agency

AGENC

Role

Lead Designer

The Experience

El Alto debuted with a record-breaking, weekend-long, multi-event campaign celebration that redefined luxury experiential marketing. Celebrity and media guests were flown to Las Vegas aboard El Alto-branded private jets featuring an in-flight tasting at 40,000 feet, then greeted on the tarmac by showgirls and immersed in a fully branded takeover of Resorts World, Las Vegas. Across the weekend, guests experienced a guided tasting and mixer, a high-energy nightclub takeover at Zouk, with over 100 synchronized screens, custom visuals, and performances by Hit-Boy and Missy Elliott, and an intimate dinner celebrating the anniversary of Missy Elliott's Under Construction album.