Wild Arc Studio

Client

Fisher-Price

The Music Starts Here
With John LegendThe Music Starts Here with John Legend

2024

Production Agency

MKG

Role

Lead Designer

The Experience

To celebrate Fisher-Price's new line of music-themed toys and the debut of John Legend's children's album, Fisher-Price partnered with the Grammy-winning artist and his family for an intimate launch inside John and Chrissy's Los Angeles home. Guests and their children were invited into a playful, one-of-a-kind setting that brought the spirit of the toys to life. The home was transformed into a musical playground featuring interactive toy installations, educational touchpoints for parents, and kid-friendly activities like music-themed face painting and creative food stations. Inside, Legend's grand piano became the centerpiece for a private live performance, framed by custom scenic elements that blended seamlessly into the home's modern aesthetic.

Production Agency

MKG

Role

Lead Designer

The Experience

To celebrate Fisher-Price's new line of music-themed toys and the debut of John Legend's children's album, Fisher-Price partnered with the Grammy-winning artist and his family for an intimate launch inside John and Chrissy's Los Angeles home. Guests and their children were invited into a playful, one-of-a-kind setting that brought the spirit of the toys to life. The home was transformed into a musical playground featuring interactive toy installations, educational touchpoints for parents, and kid-friendly activities like music-themed face painting and creative food stations. Inside, Legend's grand piano became the centerpiece for a private live performance, framed by custom scenic elements that blended seamlessly into the home's modern aesthetic.