Production Agency
AGENC
Role
Lead Designer
The Experience
Charged with creativity and female energy, The Power premiere celebrated the series' electrifying narrative, and the women behind it, with an event designed and produced entirely by an all-female team. This two piece experience began with a 40ft L-shaped step & repeat with interactive plasma globe, cocktail reception, and show premiere at the DGA Theatre in New York City, and ended with a high-voltage afterparty at the Edition Hotel. Highlights included a 20-foot LED entry tunnel featuring custom motion content and discovery rooms with interactive moments inspired by each female protagonist. The experience embodied the show's central theme: women discovering their inner strength and literal electrical power. Guests were immersed in a dynamic environment pulsing with light, motion, and sensory engagement, transforming the night into a living extension of the story.