Production Agency

Jack Morton

Role

Creative Director

The Experience

At SEPHORiA 2026, Starbucks's identity was reimagined through Starbies, a one-of-a-kind, pop-up concept that transformed the brand into a bold, beauty-forward experience. As the prime sponsor of the convention, Starbies took over the entire entry lobby of the event and an exclusive VIP café, creating a fully immersive first and lasting impression for guests. Inspired by the brightly colored drinks with creamy, foamy layers, the space was designed through the lens of a Sephora lover as a glowing, dreamlike sensory playground. The space blended product discovery with playful indulgence, inviting guests to explore, interact, snap photos and share at every angle.